Designed for future leaders, the Bachelor of Business Administration course integrates core business knowledge with creativity, innovation and strategic thinking. It equips students with real-world skills, leadership perspective and a global mindset.

Bachelor of Business Administration Course

India is projected to become the third-largest economy by 2027, surpassing Japan and Germany, with a GDP expected to reach $5 trillion by 2027–28 (Source: IMF & World Bank). The services sector, which includes finance, marketing, HR and business management roles, contributes over 53% of India’s GDP and is the fastest-growing sector.

Fashion Business Management

Bachelor of Business Administration Course Highlights

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Business Mindset

Technology-Driven

Business-Intelligence

Sustainable-Business-Practices

The course equips students with strategic thinking, financial literacy and decision-making skills. It encourages opportunity recognition, problem-solving and understanding of market dynamics, enabling graduates to navigate complexities and drive value in competitive business environments.

Developing ability to confidently adapt to and utilize digital tools, platforms and data-driven technologies. Students develop this trait to thrive in tech-integrated roles, enhancing efficiency, innovation and customer engagement across industries.

Empowering students to analyze data quickly, respond to change and make informed decisions. It fosters flexibility, proactive thinking and the use of analytics to drive performance, innovation, and real-time strategy development.

Emphasising ethical leadership and sustainable thinking, students learn to integrate environmental, social and governance principles into business decisions, creating value while addressing global challenges and aligning with future-focused business models.

Decathlon's sustainability and growth strategy
Business strategy and influencer marketing

This internship project with Decathlon focused on improving customer experience through journey mapping, feedback systems and backend operations—offering exposure to performance analysis and issue resolution.
- Tanisha Magodharia(Batch 2022-25)

This internship project with Nutrabay explores social media marketing through trend analysis, campaign ideation and content creation—offering practical insight into brand positioning and audience engagement.
- Sneha Gupta (Batch 2021-24)

This internship with Stanley Communications provides insight into the beauty industry, merging campaign execution, media outreach and strategy to boost brand visibility for clients like Kylie Cosmetics and Max Factor.
- Mansha Tanwar (Batch 2022 - 25)

success story

Success Stories

Adya Sharma

Bachelor of Business Administration
INTERNED AT

Dyson

2022-2025 BATCH

At the Indian Institute of Art and Design, I dived into the wild side of fashion, learning how ideas start from sketchbooks straight into shopping carts!

Adya Sharma, Bachelor of Business Administration

Dr. Sunita Konwar

Professor

course leader

Alka Gupta

Associate Professor

With over 16 years of extensive experience in education, Alka Gupta stands as a distinguished educator. She earned her Master's degree in Commerce from Hansraj College (DU), complemented by UGC-NET (Commerce) certification, B. Com. (Hons.) degree, Bachelor's in Education qualification, and a Postgraduate Certificate in Academic Practices.

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Gargi Datta

Assistant Professor

Gargi is a driven professional with a Bachelor's degree in Hotel & Hospitality Administration from the Institute of Hotel Management (IHM), Gwalior, Madhya Pradesh, and a Master's degree in Business Administration (MBA), Marketing from Indira Gandhi National Open University (IGNOU), Delhi.

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Gaurav Vashisht

Visiting Faculty

Gaurav Vashisht, a research scholar, management professional (MBA) and a law graduate, is a new age entrepreneur and a visiting faculty, trainer to many premiere business schools and corporate houses of repute in India. He has worked with the leading brands in the industry like Spice Limited, Just Dial (P) Ltd and served as a part of strategy formulation and marketing team.

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Computer lab for design work
Student work presentation space
Library with study desks
Entrepreneurial summit panel discussion

Students get to bring their ideas to life by working with a diverse range of materials at IIAD's material lab.

Students get to bring their digital visions to reality through IIAD's advanced Mac lab, where they can design and prototype their ideas with the latest software and technology.

Students can unleash their creativity in IIAD's flexible studio spaces. These versatile environments are designed to foster innovation and support a wide range of design processes, from initial ideation to final prototyping.

IIAD's Knowledge Research Centre offers students a comprehensive collection of resources to support their academic endeavors. Our collection includes books, journals, and digital materials, providing the foundation for in-depth research and creative inspiration.

At IIAD, the industry doesn’t just visit—it participates. Through curated academic events, leading creatives step into our studios to critique, converse and co-create with students, bridging the gap between learning and the real world.

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