Luxury Business Management Course

In the inaugural year of the Luxury Business Management programme, students embark on a foundational journey essential for grasping the nuances of the fashion and luxury sectors. This comprehensive introduction covers pivotal topics such as branding, understanding consumers, fundamental principles of marketing and retail management, the basics of accounting, managerial economics, and a broad survey of global trends. Additionally, the curriculum emphasises the cultivation of soft skills, encompassing effective business communication and adeptness in data visualisation. The primary goal is to establish a robust theoretical base and foster essential core competencies, laying a solid groundwork for advanced studies in the following years.

In the second year, students deepen their understanding and delve into specialised areas within Luxury Business Management. The curriculum encompasses diverse subjects such as handicrafts, art movements, the cultural foundations and the evolution of luxury. Additionally, students explore advanced topics including luxury brand strategy and positioning, brand identity development, luxury product management, digital marketing strategies tailored for luxury brands, financial management, data analytics, research methods and the intricacies of luxury retail operations.

As the academic year concludes, Luxury Business Management students embark on an intensive eight-week Learn On-site internship. This cornerstone experience provides invaluable exposure to the intricate workings of India’s luxury fashion ecosystem.
Students are encouraged to explore a diverse range of roles within the industry, from the strategic back-end functions of luxury export houses to the glamorous front-end operations of high-end retail and e-commerce platforms. Additionally, opportunities in luxury fashion promotions, both online and offline, offer students a platform to understand the nuances of luxury brand building and consumer engagement.

The focus of the third year is on delving into advanced concepts and practical applications across various luxury sectors. Students acquire an in-depth understanding of nuances in sectors such as Haute Couture & Pret-a-Porter, Footwear & Handbags, Cosmetics & Fragrances, Watches & Jewellery, Wine & Spirits, Yachts, Automobiles and Hospitality & Spa. They explore advanced topics such as the anti-laws of marketing, strategic management in luxury markets, customer experience management and leadership within luxury organisations. Engaging in industry projects or internships allows students to gain hands-on experience and deepen their understanding of the complexities inherent in the luxury industry.

To capstone their academic journey, Luxury Business Management students undertake a rigorous four-week internship. This immersive experience offers invaluable insights into the complexities of India’s thriving luxury fashion landscape. Students are presented with a spectrum of opportunities, ranging from strategic roles within luxury export houses to dynamic positions in high-end retail and e-commerce. Furthermore, the internship curriculum encompasses luxury fashion promotions, enabling students to master the art of crafting and executing compelling brand narratives.

In their last year, students consolidate the knowledge and skills they’ve gained throughout the course. This year’s curriculum features modules on advanced practices in luxury brand management, ethics and sustainability in luxury business, international expansion strategies, luxury PR and event management, digital transformation in luxury marketing and readiness for leadership roles within organisations. Students have the option to undertake a capstone project, dissertation, or engage in a strategic consultancy project with a luxury brand. The year culminates in preparing students for entry into the luxury sector, equipped with specialised skills, practical experience and strategic insights essential for success in global luxury markets.