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BridgingLuxuryandBusiness Practices
By 2030, India's luxury market is projected to expand significantly, growing 3.5 times to reach US$200 billion. Executives & entrepreneurs in this sector must embody diverse skill sets across global business landscapes.
Luxury Business Management Course integrates contemporary business strategies, empowering professionals to inquire deeper into luxury trends and apply innovative approaches, with the added opportunity of international excursions to Milan | Paris.
You delve into understanding the concept of value drivers in the luxury industry while exploring the nuances of diverse luxury categories, including Haute Couture & Pret-a-Porter, Footwear & Handbags, Cosmetics & Fragrances, Watches & Jewellery, Wine & Spirits, Yachts, Automobiles, Gourmet Food & Fine Dining, Furniture & Houseware, and Hospitality & Spa.
Our approach offers profound insights into luxury business operations, providing a comprehensive understanding of their strategies. Through master classes, luxury symposiums, industry visits and live industry projects, luxury business students gain practical insights from real-world scenarios, preparing them for dynamic roles within the industry.
We shape luxury business management students into ethically aware professionals who integrate diverse stakeholder perspectives, focusing on sustainability, ethical trade practices and the impact of AI and digitisation. Our holistic approach prepares them to navigate industry shifts towards experiential luxury, inclusivity, artisanal craftsmanship and transparency in a technologically advancing landscape.
The burgeoning luxury industry has created a need for professionals who possess a deep understanding of its intricacies. A luxury business management course helps students develop skills in entrepreneurship, leadership, management, marketing, digital media and retail, preparing them for emerging career opportunities within India's rapidly evolving luxury ecosystem.
INTRODUCTION TO LUXURY + FUNDAMENTALS OF MARKETING + BUSINESS ENVIRONMENT + MANAGEMENT PRINCIPLES + FUNDAMENTAL OF DIGITAL MEDIA + BASICS OF RETAIL + BUSINESS COMMUNICATION
In the inaugural year of the Luxury Business Management programme, students embark on a foundational journey essential for grasping the nuances of the fashion and luxury sectors. This comprehensive introduction covers pivotal topics such as branding, understanding consumers, fundamental principles of marketing and retail management, the basics of accounting, managerial economics, and a broad survey of global trends. Additionally, the curriculum emphasises the cultivation of soft skills, encompassing effective business communication and adeptness in data visualisation. The primary goal is to establish a robust theoretical base and foster essential core competencies, laying a solid groundwork for advanced studies in the following years.
CONTEXT OF LUXURY + FUNDAMENTAL OF ENTREPRENEURSHIP + LUXURY BRANDING + DATA ANALYTICS AND MACHINE LEARNING + SUSTAINABILITY & BUSINESS ETHICS + CONSUMER BEHAVIOR + ADVANCE COMPUTING SKILLS
In the second year, students deepen their understanding and delve into specialised areas within Luxury Business Management. The curriculum encompasses diverse subjects such as handicrafts, art movements, the cultural foundations and the evolution of luxury. Additionally, students explore advanced topics including luxury brand strategy and positioning, brand identity development, luxury product management, digital marketing strategies tailored for luxury brands, financial management, data analytics, research methods and the intricacies of luxury retail operations.
LUXURY BRANDS & CUSTOMERS + INDUSTRY PRACTICES + STANDARD OPERATING PROCEDURES + LUXURY STRATEGIES + REAL WORLD CHALLENGES + FUNCTIONAL AREA EXPLORATION
As the academic year concludes, Luxury Business Management students embark on an intensive eight-week Learn On-site internship. This cornerstone experience provides invaluable exposure to the intricate workings of India’s luxury fashion ecosystem. Students are encouraged to explore a diverse range of roles within the industry, from the strategic back-end functions of luxury export houses to the glamorous front-end operations of high-end retail and e-commerce platforms. Additionally, opportunities in luxury fashion promotions, both online and offline, offer students a platform to understand the nuances of luxury brand building and consumer engagement.
GLOBAL LUXURY ECOSYSTEM + LUXURY CATEGORIES + STYLING & IMAGE CREATION + LUXURY BUYING & MERCHANDISING + SALES & RETAIL MANAGEMENT + VISUAL MERCHANDISING + CUSTOMER EXPERIENCE
The focus of the third year is on delving into advanced concepts and practical applications across various luxury sectors. Students acquire an in-depth understanding of nuances in sectors such as Haute Couture & Pret-a-Porter, Footwear & Handbags, Cosmetics & Fragrances, Watches & Jewellery, Wine & Spirits, Yachts, Automobiles and Hospitality & Spa. They explore advanced topics such as the anti-laws of marketing, strategic management in luxury markets, customer experience management and leadership within luxury organisations. Engaging in industry projects or internships allows students to gain hands-on experience and deepen their understanding of the complexities inherent in the luxury industry.
GLOBAL CONSUMER BEHAVIOUR + GLOBAL LUXURY RETAIL FORMATS + DIGITAL INNOVATION IN LUXURY + SUSTAINABILITY + GLOBAL LUXURY TRENDS + GLOBAL LUXURY BRANDS + LUXURY ATELIERS
To capstone their academic journey, Luxury Business Management students undertake a rigorous four-week internship. This immersive experience offers invaluable insights into the complexities of India’s thriving luxury fashion landscape. Students are presented with a spectrum of opportunities, ranging from strategic roles within luxury export houses to dynamic positions in high-end retail and e-commerce. Furthermore, the internship curriculum encompasses luxury fashion promotions, enabling students to master the art of crafting and executing compelling brand narratives.
LUXURY PR & EVENT MANAGEMENT + INTERNATIONAL BUSINESS IN LUXURY + STRATEGIC MANAGEMENT OF LUXURY BRANDS + DIGITAL INNOVATION + LUXURY BUSINESS ETHICS + ADVANCE RESEARCH SKILLS + FINAL CAPSTONE (DISSERTATION + BUSINESS PLAN + LIVE PROJECT WITH LUXURY BRANDS)
In their last year, students consolidate the knowledge and skills they’ve gained throughout the course. This year’s curriculum features modules on advanced practices in luxury brand management, ethics and sustainability in luxury business, international expansion strategies, luxury PR and event management, digital transformation in luxury marketing and readiness for leadership roles within organisations. Students have the option to undertake a capstone project, dissertation, or engage in a strategic consultancy project with a luxury brand. The year culminates in preparing students for entry into the luxury sector, equipped with specialised skills, practical experience and strategic insights essential for success in global luxury markets.
“IIAD's distinctive curriculum has provided me with a thorough grasp of both mass and luxury fashion, deepening my understanding of the luxury fashion industry and its varied clientele.”
Developing and executing a PR kit concept for Tiffany & Co. aimed at influencers attending the event to promote their new high-fashion collection from the Blue Book 2023 by the legendary Jean Schlumberger in India. Adya Sharma & Bhavya Sri Setti (Batch 2022)
Ideating and presenting a luxury exhibition concept named "Time Capsule," featuring an immersive and mobile showcase that commemorates the profound history, cultural legacy, and groundbreaking innovations of Louis Vuitton. Bhargabi Mahanta & Anshika Jenny Toppo (Batch 2022)
Analysing Valentino's brand essence and aligning it with the preferences and cultural nuances of the Indian market, to propose a promotional strategy aiming to establish a robust presence, enhance sales performance, and cultivate enduring brand loyalty among Indian consumers. Gargi Das & Lisha Shaw (Batch 2022)
Chanel enhances customer experience through personalized service, exclusive events, robust warranty programs, and a loyalty program. These strategies create a tailored, memorable experience for clients, reinforcing brand loyalty and exclusivity while ensuring satisfaction and engagement. Tanisha Madhogaria & Kritika chatterjee (Batch 2022)
Go Organio
Lamborghini
Gucci
Versace
Chanel
House of Multistory
Salvatore Ferragamo
Hugo Boss
India’s luxury market is projected to expand 3.5 times its current size, reaching the US$200 billion mark by 2030. This growth will be driven by an increasing number of Ultra-High-Net-Worth Individuals, rising entrepreneurship, a strong middle class, greater e-commerce penetration, & growing demand from tier 2 & 3 cities. In this burgeoning sector, popular career paths include Fashion Consultant, Brand Manager, Buyer, Boutique Head, Retail Operations, Concierge Event Manager, Public Relations Manager, Digital Marketer, and Marketing Specialist. Here are various career opportunities in the domain of Luxury Business Management.
She has over 30 years of experience in teaching. She completed her PhD in Economics from Mumbai University and thereafter headed the Department of Economics at a college in Mumbai University. She went on to work as Dean PGDM with IILM-Management Institute at Lodhi Road.
course leader
With over 16 years of extensive experience in education, Alka Gupta stands as a distinguished educator. She earned her Master's degree in Commerce from Hansraj College (DU), complemented by UGC-NET (Commerce) certification, B. Com. (Hons.) degree, Bachelor's in Education qualification, and a Postgraduate Certificate in Academic Practices.
Swati Singh has been a fashion enthusiast for over 20 years now. She completed her Bsc in Textiles from Delhi University in 1999 and thereafter her Masters in Fashion Technology from NIFT Delhi in 2001.
Abhishek Kumar Verma holds a master’s degree in fashion experience and design management (luxury specialisation) from the SDA Bocconi School of Management, Italy, wherein he has worked on various collaborative projects with brands like L'Oreal, Esprit, Marc by Marc Jacobs, Moreschi, Tod's, and Calvin Klein, to name a few.
A visual merchandising professional who has worked for well-known retail brands, including Arvind Brands, Numero UNO Jeanswear, and Puma. He also taught numerous workshops on visual merchandising and retail display to brands and retail professionals, emphasising "experiential learning." He has spent the past ten years working in the fast-paced retail industry.
Gargi is a driven professional with a Bachelor's degree in Hotel & Hospitality Administration from the Institute of Hotel Management (IHM), Gwalior, Madhya Pradesh, and a Master's degree in Business Administration (MBA), Marketing from Indira Gandhi National Open University (IGNOU), Delhi.
With 9+ years of industry experience, Neha Bohra Singh has worked with Jane Ashley as a fashion designer, Primo Knot as an assistant manager in design, Vishal Mega Mart as a senior buyer, and Snapdeal as a manager of buyer and sourcing. She has completed her Bachelor of Commerce (B.Com.) from Delhi University and her Post Graduate Diploma in Fashion from Pearl Academy of Fashion, New Delhi.
Rohit Singh is a strategic product expert with 20 years of experience in the fashion and retail industry. Currently serving as the Head of Sourcing and Design at Reliance Brands Limited, Rohit specialises in managing the entire product lifecycle—from concept to market launch. Previously, he has worked with prominent brands such as Future Group, Impulse and Mothercare, shaping their product strategies.
Abhishek Yugal, Managing Partner at Groyyo Consulting, brings 22 years of expertise in manufacturing and apparel operations. Certified in Lean Six Sigma (Green Belt), Abhishek has consulted for top firms including Technopak, Orient Craft Limited and Bombay Rayon Fashions Ltd., delivering impactful results across South Asia.
Professor Pinaki is a marketing expert with over 25 years of experience, currently serving as a Professor of Marketing at IMI, New Delhi. His career bridges both industry and academia, providing a well-rounded perspective on the marketing field.
Dr.Nimit Gupta is an expert in outcome-based education with over 20 years of experience certified by Dr Philip Kotler and trained at institutions like the University of British Columbia and Kyoto University, he specialises in marketing and academic administration. He has held roles such as Program Chair, Dean, Program Director, and NBA Team Member.
IIAD’s purpose-built campus is optimized to meet the evolving learning-teaching needs of its innovative pedagogy and curriculum. The environment’s flexible spaces include studios, digital labs and 3D material workshops, which are all designed to facilitate seamless multidisciplinary collaborations and exchanges.
To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.
Industry and academia come together to dialogue over critical issues in design.
Industry-integrated events to offer students one-on-one networking opportunities.
The library at IIAD is well equipped with both online and offline resources to provide an in-depth understanding of trends, market study & analysis, etc.
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Panellists having a discussion at the Luxury Symposium at IIAD The Indian Institute of Art and Design (IIAD) recently hosted…
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Luxury Business Management is a specialised discipline that deals with the strategic management of high-end goods and services, encompassing industries such as fashion, automobiles, jewellery, hospitality and lifestyle. It extends beyond conventional business management practices by examining the psychology of luxury consumers, shaping brand prestige and crafting exceptional customer experiences. It involves brand positioning, consumer psychology, market analysis and customer experience strategies tailored to exclusive and aspirational products. The field focuses on maintaining brand prestige, balancing heritage with innovation and navigating global luxury market dynamics.
A luxury business manager blends creativity with business acumen to drive success in the high-end market, focusing on exclusive brand experiences and premium customer relationships. Their responsibilities include:
A career in luxury brand management offers diverse and exciting opportunities for career growth and specialisation in a rapidly expanding global market. You can explore various roles such as luxury retail manager, luxury marketing manager, luxury sales head, brand manager, PR specialist, product marketing manager and fashion retail buyer. With a degree in luxury brand management, you can access high-demand positions in jewellery, fashion, travel and technology, working for top luxury brands and shaping the future of the industry. If you’re passionate about luxury goods, brand storytelling and connecting with discerning consumers, a career in luxury management offers a promising and rewarding path.
Bachelor’s Degrees
Four-year undergraduate programmes focusing on foundational business principles and the nuances of the luxury industry.
Equips students with fashion fundamentals, management principles, marketing, merchandising, customer relationship management and retail management.
Master’s Degrees (MA, MSc)
Postgraduate programmes are designed to deepen knowledge of the luxury industry, master brand management strategies, analyse consumer data and implement effective communication and marketing strategies.
Specialisations are often available in areas like fashion and luxury marketing, international luxury industries management, or luxury experiences management. Focus on intangible elements like consumer experience and social media impact.
Online/Offline Diplomas
A shorter programme that provides basic knowledge for individuals aiming for entry-level roles in the luxury management sector.
Available in online and offline formats for flexible learning, it’s ideal for beginners seeking a career transition into UX and covers basics of user research, interaction design and prototyping.
Core Focus
Exclusive, high-end experiences, emotional connection, artistry
Volume-based practicality, efficiency
Excellence vs. Efficiency
Develops exceptional, high-quality goods, with an emphasis on artistry and craftsmanship
Aims for efficient output at scale. Prioritises production volume
Brand Storytelling
Relies heavily on brand foundation, heritage and emotional bonds with consumers
Branding may focus less on history, emotional resonance, and exclusivity
Targeted Consumers
Refined consumers who seek exclusive and personalised experiences, value status and uniqueness.
Aims to reach larger groups of customers and often focuses on affordability and functionality.
Product Quality
The design process and artistic production surpass generic quality standards with careful attention to detail.
Design is often driven by practicality and cost-effectiveness, focusing on meeting the needs of a larger market.
Market Focus
Operates in a niche market, limited availability, customised services, thrives on scarcity and personalised experiences
Operates in competitive environments and high-volume markets, price and functionality are major selling points.
IIAD’s comprehensive four-year Luxury Business Management programme combines foundational business principles with the nuances of the luxury industry. The curriculum includes luxury brand strategy, digital marketing, data analytics and sustainability. It also features an eight-week internship in the Indian luxury fashion ecosystem and a four-week international excursion to fashion capitals like Milan or Paris. The final year focuses on advanced practices, ethics, and international expansion, culminating in a capstone project or strategic consulting with a luxury brand. This approach equips students with entrepreneurship, leadership, management, marketing, and retail skills, along with career guidance, CV building and networking opportunities.
Global Education Standards
At IIAD, the curriculum for the Luxury Business Management programme aligns with international benchmarks, ensuring adherence to global standards. For more details, please check out the international progressions page or speak with our admissions counsellors.
International Opportunities
Envision a future in luxury business on a global scale? Our Luxury Business Management programme offers pathways to turn that vision into reality, with opportunities for international transfer. You can embark on your international journey by transferring to top-tier universities in the UK, US, Australia and Canada.
Develop a strong foundation in luxury business management at IIAD over two or three years. Then, seamlessly transition to your preferred university abroad using a flexible transfer model tailored to your ambitions. Choose from a concentrated two-year track leading to international advancement, or opt for a three-year programme at IIAD with the flexibility to transfer to a university of your choice afterwards.
For further details, connect with our admissions counsellors or explore our international progressions page.
Industry engagement is central to the Luxury Business Management programme at IIAD, providing students with firsthand insights into the workings of the luxury sector. Guest lectures, masterclasses and mentorship sessions bring professionals from leading luxury brands into the classroom, offering perspectives on industry dynamics and career pathways.
Students take on internships that present real-world challenges and opportunities to build professional networks. Visits to luxury boutiques, showrooms and manufacturing facilities, along with participation in industry events and conferences, shape their understanding of the field. Initiatives such as the Luxury Symposium, Industry Conclave and the Annual Grad Show bring together key figures from the sector. A few names include Abhimanyu Mehta, CEO of Lamborghini Delhi; Sunil Negi, Unit Head of Tangerine Skies Pvt Ltd (manufacturers of Michael Kors, COACH and Kate Spade); Anisha Malik, Co-founder of Sunlight Chronicle; and Jessica Singh, Founder & Director of Stanley Communications. These interactions equip students with the knowledge and connections essential for navigating the luxury business landscape.
Luxury Business Management is becoming increasingly specialised as consumer expectations shift toward quality, craftsmanship and long-term value. According to Fortune Business Insights, the global luxury goods market, valued at USD 272.74 billion in 2022, is projected to grow at a CAGR (Compound Annual Growth Rate) of 4.7% – 5.4%, reaching nearly USD 390 billion by 2030. Brands are responding with greater transparency and innovation, reinforcing the demand for skilled professionals.
As digital transformation and evolving consumer priorities reshape the industry, expertise in brand strategy, high-end retail, targeted marketing and product innovation is essential. The sector also spans luxury hospitality, event planning, e-commerce and consultancy, all requiring an understanding of exclusivity, sustainability and personalisation.
With shifting consumer priorities, those entering the luxury industry must be equipped to navigate these changes while maintaining the exclusivity that defines the sector.
Career Service Division
At IIAD, we understand the importance of preparing you for a successful career in the competitive luxury market. Our dedicated Career Services Division (CSD) is committed to providing Luxury Business Management students with exceptional placement, internship and industry integration opportunities. The CSD organises impactful workshops with industry experts, assists you in crafting compelling professional profiles and hosts networking events that connect you with leading luxury brands.
Focused Internships and Placements
IIAD students gain a competitive edge through internships and placements at luxury organisations such as Simrat Rawat(2021-2024) at Lamborghini, Reiya Oberoi (2021-2024) at Versace and Kaashvi Minocha (2021-2024) at the House of Multistory. Our students have interned at several notable brands such as Chanel, Salvatore Ferragamo, Hugo Boss, Gucci, IBM, Yatra, Stanley Communications, Tangerine Skies Pvt Ltd (manufacturer of Michael Kors, COACH and Kate Spade) and Sunlight Chronicle. These brands actively engage with IIAD, offering invaluable insights and mentorship.
Global Education Opportunities
IIAD offers a unique learning experience with global opportunities for academic advancement through international transfer and exchange programmes. Our academic association with Kingston University in London, a top-ranked art and design school, provides exceptional opportunities. IIAD also has collaborations with other leading universities, including the University for the Creative Arts, Nottingham Trent University, Coventry University and Arts University Bournemouth, creating chances for students to transfer and participate in global exchange programmes.
The Luxury Business Management programme can open doors to a wide range of exciting and rewarding job roles within the luxury industry. Some potential career paths include:
Students must appear for the IIAD Management Test (IMAT) to attain admission.
Have more questions? Our admission counsellors are here to guide you through every step of your journey.
IIAD provides merit-cum means scholarships to deserving students. The information about applying for a scholarship will be made available along with the offer of admission. For more information, view the fee structure.
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