Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion Table of contents Drivers of the Trickle-Down Effect: How Fashion Communication Shapes Consumer Desire Impact on Mainstream Styles and Consumer Behavior The Evolution of Consumer Aspirations Technological Advancements and the Trickle-Down Effect Challenging the Trickle-Down Paradigm Image Courtesy: https://textilelearner.net/fashion-movement-principles-and-theories/ The film “The Devil Wears Prada” offers a glimpse into the concept of trickle-down theory… Continue reading Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion
Redefining Fashion Photography in the Age of Instagram Table of contents The Dominance of Instagram in the Fashion Landscape Instagram as a Major Platform for Fashion Imagery How is Instagram Influencing Fashion Photography? The Impactful Role of Fashion Influencers on Instagram The Rise of Micro-Influencers and Their Impact on Brand Storytelling Challenges of Instagram-Focused Fashion Photography Eight Examples of Outstanding Instagram Fashion Photography… Continue reading Redefining Fashion Photography in the Age of Instagram
Virtual Makeovers: Redefining Interior Design with Digital Projections Table of contents Historical Evolution of Interior Design Technology Behind Virtual Makeovers 6 Benefits of Virtual Makeovers in Interior Design Challenges in Integrating Digital Projections for Interior Design Case Studies of Prominent Makeover Projects Diverse Interior Design Career Paths for Graduates Future Trends of Digital Projections in Interior Design Explore beyond this article Image… Continue reading Virtual Makeovers: Redefining Interior Design with Digital Projections
Post-Independence Indian Architecture: Exploring the Legacy of Iconic Women Architects Table of contents Early Pioneers: Women Architects of the 1950s to 1980s Shifting Architectural Paradigms Beyond the 1990s Shaping the 21st Century Contemporary Trends How Women are Shaping the Future The Way Forward for Women in Architecture Image Courtesy: Canva (Author) When we think about top Indian architects, names like Hafeez Contractor, Charles Correa,… Continue reading Post-Independence Indian Architecture: Exploring the Legacy of Iconic Women Architects
Communication Design Students at IIAD Explore the Art of Filmmaking Table of contents Anamika Haksar Conducts Masterclass on Filming Dreams Varun Grover Conducts Masterclass on Storytelling MK Raina Conducts Masterclass on Indian New Wave Cinema Sudhanva Deshpande Conducts Masterclass on Acting for Directors Shaaz Ahmed Conducts Masterclass on VFX Anirban Ghosh Conducts Workshop on Sound Design IIAD Students Develop Documentary Films Communication Design students,… Continue reading Communication Design Students at IIAD Explore the Art of Filmmaking
Examining the Rise of Social Media as the New Fashion Narrator Table of contents What is Fashion Communication? Traditional Fashion Communication Channels Social Media Platforms and Fashion Communication Impact of Social Media on Fashion Communication Challenges and Controversies of using Social Media for Fashion Communication Future Trends in Fashion Communication using Social Media Case Studies in Fashion Communication The Way forward in Fashion Communication Remember… Continue reading Examining the Rise of Social Media as the New Fashion Narrator
Crafting Inclusive Experiences in Theatre and Design Left to Right: Shaaz Ahmed (Associate Professor, Communication Design, IIAD), Sudhanva Deshpande (Actor, Theatre Director), Prof. Usha Patel (Director – Academics, IIAD), Inderjit Singh (Technical Lecturer, Communication Design, IIAD) I’m an actor and theatre director. I’ve been a member of the Delhi-based theatre group Jana Natya Manch (Janam) for over 35 years. We mostly do… Continue reading Crafting Inclusive Experiences in Theatre and Design
Prof. Usha Patel’s views on Intersectionality in Design Director Usha Patel in conversation with IIAD faculty As the design landscape navigates the complexities of an increasingly interconnected world, the imperative to move beyond singular narratives and embrace the multifaceted reality of human experience becomes ever more pressing. This issue of the IIAD newsletter delves into the crucial lens of intersectionality in design, examining… Continue reading Prof. Usha Patel’s views on Intersectionality in Design
Building Brandscapes: The Role of Architecture in Branding and Advertising Table of contents Architecture as a Brand Expression Architecture as an Advertising Platform Architectural Innovation in Advertising Challenges and Opportunities in Branding via Architecture Future Scope of Branding Through Architecture Image Courtesy: Curbed Architecture and branding are often regarded as two distant disciplines. Architectural design weaves creative structures integrating functionality, aesthetics, and user comfort,… Continue reading Building Brandscapes: The Role of Architecture in Branding and Advertising
Top 10 Earthen Architecture Techniques Still Thriving in Modern India Table of contents Historical Context of Earthen Architecture in India Advantages of Earthen Architecture Top 10 Examples of Incorporated Earthen Architecture Techniques Navigating Sustainability: Challenges with Earthen Architecture The Way Forward In Promoting Earthen Architecture Image Courtesy: travel.earth India’s architectural landscape has thrived on a potent duality. While sprawling metropolises flaunt their glass-clad citadels… Continue reading Top 10 Earthen Architecture Techniques Still Thriving in Modern India