Future of Visual Merchandising The term ‘merchandising’ means selling goods at a profit by displaying or advertising them. Visual merchandising focuses on positioning the products in a manner to attract the attention of customers and increase their sales. Hence, it ensures that products are available at the right price, at the right time and in the right amount to… Continue reading Future of Visual Merchandising
Vaishali S – the Only Indian Courtier to Showcase at Paris Haute Couture Week Table of contents Introduction Green Socialism – Vaishali S Flagbearer of Sustainability Design Philosophy Vidisha-born Vaishali S is a flagbearer of sustainability being the only Indian woman couturier to make history, wowing a discerning audience with her cording technique at the Paris Haute Couture show. Picture Credit – Vaishali S It could not have been… Continue reading Vaishali S – the Only Indian Courtier to Showcase at Paris Haute Couture Week
IIAD Students Win The Park Elle Decor Student Contest 2023 Students of Indian Institute of Art & Design (IIAD) have won The Park Elle Decor Student Contest 2023. Isha Gupta, student of Interior Architecture & Design was declared the Winner of The Park Elle Decor Student Contest 2023 for her Experiential Spaces Project under the Interior Design category. Nitika Jain, also a student of Interior… Continue reading IIAD Students Win The Park Elle Decor Student Contest 2023
The Role of Interior Designing and Visual Merchandising in Retail Spaces Source: media.architecturaldigest An ideal retail design should attract, retain and convert visitors into customers. With online shopping experiences evolving, foot traffic and customer loyalty are at stake in many retail stores. How can a physical store maintain its identity over online experiences? Can a store’s interior design influence customers’ purchasing decisions? What is the role… Continue reading The Role of Interior Designing and Visual Merchandising in Retail Spaces
All About Visual Communication Design Source: Medium Visual communication design forms the basis of how the world looks like. From traffic signage to educational lessons, movies, and games, all use visual communication design aids to communicate with the audience. What is Visual Communication Design? Source: Venngage Visual Communication combines the power of art and storytelling to deliver a message to… Continue reading All About Visual Communication Design
The scope and career opportunities in Visual Merchandising Visual merchandising is often termed in retail chains as the “Silent Salesperson”. The non-verbal communication method which every brand uses to attract new clients, retain old ones and the whole cycle goes on-and-on. Every brand has its own VM team or they hire from a third party VM agency to plan and do the visual… Continue reading The scope and career opportunities in Visual Merchandising
History of the Indian Textile Industry Evolution of The Textile Industry The origins of textiles can be traced to man’s great transition from a nomadic, food-seeking hunting culture to a communal food-storing surplus civilisation. Using culture, this evolution was confined around the four great river cradles of civilization- The Nile Valley, The Tigris-Euphrates Plain, The Yangtze Valley and The Indus Valley… Continue reading History of the Indian Textile Industry
Indian Luxury Labels Re-defining Menswear in 2023 Universal Dresser Menswear embraces the path of self-discovery, as SNOB offers myriad options for a dapper gentleman, while Mumbai’s pride Kunal Rawal, pays tribute to childhood nostalgia charming men, with his deft deconstruction. SNOB By Mani Shankar – a Luxury Fashion Band The guiding principle behind SNOB’s stylish catalogue lies in its name. The brand… Continue reading Indian Luxury Labels Re-defining Menswear in 2023
Genderless Sharp Suits in Indian Fashion Menswear is seeing a revolution in terms of fabric development, genderless clothing and the need to dress individualistically. Sahil Aneja woos the modern man with a unisex wardrobe, while Pratyush Kumar Maurya, includes sustainability by recycling waste, to create modularity in menswear. Gaurav Khanijo makes a play with fine tailoring along with biomimicry. Sahil Aneja… Continue reading Genderless Sharp Suits in Indian Fashion
Difference between Fashion Design and Textile Design Fashion industry in India was at a market size of 172.3 Billion USD in 2022 and is expected to grow at a compounded annual growth rate of 14.6% from 2023 to 2028. Increasing demand has led people to explore Fashion and Textile Design as a lucrative career option. Today people are looking for all sorts… Continue reading Difference between Fashion Design and Textile Design