Uniqlo’s Journey to Global Expansion Fashion has long been the center of innovation, invention and experimentation. Heavily influenced by changing socio-cultural milieus, fashion trends have been constantly evolving since the beginning of time. Going against the grain, the Japanese brand Uniqlo has made an effort to go back to basics in this era of fast fashion – to find a sense of… Continue reading Uniqlo’s Journey to Global Expansion
INTERNATIONAL FASHION AND INDIA India’s textile industry is one of the oldest industries in the Indian economic history, dating back many centuries. Indian fashion has been widely accepted by a global audience, and vice-versa, as we clearly see western fashion being harmonized into the subcontinent. Fashion in India is one of the fastest growing industries with many domestic and… Continue reading INTERNATIONAL FASHION AND INDIA
Steps and Factors to consider before starting your clothing line Owning a fashion business requires intensive planning and a well-thought strategy. It goes beyond merely acquiring inventory upfront, displaying and marketing it to sell goods at a profit. Wide margins and a relatively simple business model are the key hallmarks of a clothing line business. As opposed to alternative businesses, clothing line businesses, especially those… Continue reading Steps and Factors to consider before starting your clothing line
What Is Fashion Communication? Scope And Career Opportunities First of all, let’s talk about Communication -‘Communication’ – the simplest definition of this word would be ‘sharing of a message from the sender to the recipient through a medium’. The way we communicate can be affected in a lot of ways. For instance, the medium used to communicate, human emotions, the complexity of the… Continue reading What Is Fashion Communication? Scope And Career Opportunities
Instagram Shopping: Is this the future of Online Retail? Never before has life been so personalized as it is in the 21st century. The last few decades have completely changed the way we communicate with one another. Our constant connection with each other has turned us from being social creatures to social media creatures. Catering to one’s personal needs seems to be the business… Continue reading Instagram Shopping: Is this the future of Online Retail?
10 career Options for Fashion Communication Graduates Gone are the days when a career in fashion or a non-engineering/non-medical career meant frivolity and superficiality. Fashion is no longer just polka dots and purple pouts. Fashion as an academic discipline and as an industry has expanded its scope to ‘Fashion and Lifestyle’. A fashion communication degree is the next buzz phrase in the… Continue reading 10 career Options for Fashion Communication Graduates
When a Librarian Goes to a Fashion Exhibition. I often wonder what is it about stories and fables that pulls you towards them? Storytelling and listening seem to be an essential part of the human experience. Your earliest memory of a story may be when you were wrapped in warmth and love of your mother singing lullabies and stories and you were gently… Continue reading When a Librarian Goes to a Fashion Exhibition.
How To Create A Brand Story What Is Storytelling? A compelling story not only piques our interest in a subject, but it also establishes our relationship with it. Remember the good old days of our childhood? Every night we would all sit together and our grandparents would narrate an old folklore— the monsters and witches in their stories would make us… Continue reading How To Create A Brand Story
The Impact Of Pop Culture On Fashion & Aesthetics There’s a new fashion week popping up every month. But who needs the runway when we can take our style inspiration from the screen which now brings under its umbrella not just Hollywood movies, theatres and magazines but also the entire online world, social media, web series, online influencers and many more digital avenues. Fashion… Continue reading The Impact Of Pop Culture On Fashion & Aesthetics
Introduction of COVID-19 to Fast Fashion Introduction of COVID-19 to Fast Fashion COVID-19 has affected each one of us over the past 2 years, whether it is on a personal, socio-economical, or political level. It was a year that showed us more than ever that the world we live in is not sustainable and neither is fast fashion. This has been… Continue reading Introduction of COVID-19 to Fast Fashion