IMPORTANCE OF COMMUNICATION IN THE FASHION INDUSTRY As Carrie and Samantha perused an Hermes window display in the classic revolutionary TV show Sex and the City, millions of women the world over were getting their first taste of “Holy Grail of Handbags” – The Birkin Bag Nothing else can better illustrate how luxury products have social and psychological meanings relevant in identity… Continue reading IMPORTANCE OF COMMUNICATION IN THE FASHION INDUSTRY
INTRODUCTION TO FASHION BUSINESS MANAGEMENT – A BEGINNER’S GUIDE Fashion Business Management. Many would have heard the term ‘Fashion design’. Fashion business management is something that is not a common terminology everywhere. So, what exactly is this course about? Let us understand the basics! What is Fashion business management? Fashion as an industry cannot be defined just by the design aspect although that plays… Continue reading INTRODUCTION TO FASHION BUSINESS MANAGEMENT – A BEGINNER’S GUIDE
A brief history of Fashion Runways Gone are the days, when mannequins were used to present fashion creations. They are now replaced with human models. But the purpose remains the same: commercialization of a product. What we see is simply an evolution of the runway in line with the exponentially rising effects of modern consumer culture in the 21st Century. The… Continue reading A brief history of Fashion Runways
7 Handicraft Brands In India Promoting Reviving Indian Crafts To write about Indian Craft is like writing about the country itself. So diverse, complex and colourful and yet with abundance of simplicity and charm. India has a rich cultural heritage, and that is apparent in all its art forms. Since time immemorial, Indian crafts have served as an integral part of our culture and… Continue reading 7 Handicraft Brands In India Promoting Reviving Indian Crafts
Scope of Fashion Designing in India Introduction India is one of the oldest and most prestigious textile and handicrafts industry centres in the world. It’s a no-brainer that Indian fashion has received sufficient international acclaim and has consistently been unique and evolved over the years with a young crop of designers playing with different textiles and patterns. As a result, fashion… Continue reading Scope of Fashion Designing in India
Importance Of Fashion Communication In The Fashion Industry Fashion communication is a domain that involves the communication of fashion and lifestyle. It has several forms, such as fashion journalism, fashion styling, fashion blogging, visual merchandising and many more. It is noteworthy that fashion design does not only cover the design and production of apparel and accessories; the fashion industry also supports a diverse… Continue reading Importance Of Fashion Communication In The Fashion Industry
Anti Fashion Meaning, Designers & Trend Influence What is Anti-Fashion? This year, the world is witnessing fashion trends unlike any we’ve seen before. We’re seeing a rise in internet subcultures and aesthetics, as well as the revival of historical patterns like corsets on one hand, and on the other creation of clothing as a means of defying the fast-fashion model. The movement… Continue reading Anti Fashion Meaning, Designers & Trend Influence