Lakme Fashion Week 2024: Top 8 Trends That Stole the Show

Overview: Read this article for a full account of the 49th Lakme Fashion Week hosted in March 2024. It focusses on eight key runway trends: strong silhouettes, sustainable fashion, cultural craftsmanship, modern-traditional fusion, inventive prints and patterns, comfort-focused designs, statement accessories, and streetwear. It highlights notable designers such as Rahul Mishra, Urvashi Kaur, and Gauri… Continue reading Lakme Fashion Week 2024: Top 8 Trends That Stole the Show

Celebrating Iconic Women Fashion Designers Who Revolutionised How We Dress Today

Image Courtesy: Author Scroll through your Instagram feed today, and it’s flooded with highlights from the much-sought-after Lakme Fashion Week 2024. Bold colours, innovative designs and a powerful creative expression—true celebration of feminine energy that’s impossible to miss. Forget the glitz and glam of the fashion week for a moment. Let’s celebrate a different kind… Continue reading Celebrating Iconic Women Fashion Designers Who Revolutionised How We Dress Today

Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion

Overview: The article delves into fashion’s trickle-down phenomenon, explaining how luxury trends influence mass-market fashion. It explores the journey of style elements from high-fashion runways to everyday wear, analyzing the cultural, economic, and social factors that drive this process. The piece examines real-world examples and the evolution of this theory in today’s fast-fashion era. Table… Continue reading Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion

Redefining Fashion Photography in the Age of Instagram

Table of contents The Dominance of Instagram in the Fashion Landscape Instagram as a Major Platform for Fashion Imagery How is Instagram Influencing Fashion Photography? The Impactful Role of Fashion Influencers on Instagram The Rise of Micro-Influencers and Their Impact on Brand Storytelling Challenges of Instagram-Focused Fashion Photography Eight Examples of Outstanding Instagram Fashion Photography… Continue reading Redefining Fashion Photography in the Age of Instagram

Examining the Rise of Social Media as the New Fashion Narrator

Table of contents What is Fashion Communication? Traditional Fashion Communication Channels Social Media Platforms and Fashion Communication Impact of Social Media on Fashion Communication Challenges and Controversies of using Social Media for Fashion Communication Future Trends in Fashion Communication using Social Media Case Studies in Fashion Communication The Way forward in Fashion Communication   Remember… Continue reading Examining the Rise of Social Media as the New Fashion Narrator

Promoting Sustainability in Traditional Textiles Through Consumer Engagement

Exploring the Role of Traditional Textiles in Shaping Societal Evolution Challenges in Preserving Traditional Craftsmanship The Impact of Globalisation on Traditional Textiles Consumer Awareness and Conscious Choices How Consumers Can Contribute Actively in Supporting Traditional Textiles? Role of Fashion Designers in Reviving Traditional Textiles Empowering Traditional Textiles: A Collective Call to Action    “The history… Continue reading Promoting Sustainability in Traditional Textiles Through Consumer Engagement

The Role of Fashion Photography in Building a Brand’s Legacy

Table of contents The Power of Visual Communication through Fashion Photography Historical Evolution of Fashion Photography Role of Fashion Photography in Branding Challenges and Ethical Considerations In Fashion Photography Future of Visual Storytelling in Fashion   Image Courtesy: CNN One Manhattan night in 1954, a picture made history when Marilyn Monroe’s ivory-white cocktail dress collided… Continue reading The Role of Fashion Photography in Building a Brand’s Legacy

Five Success Stories of Brand Visibility via Fashion Communication

Table of contents What is Fashion Communication? Why Brand Visibility Matters? Checklist To Crafting a Powerful Brand Story Checklist to a Effective Fashion Communication Campaign 5 Fashion Success Stories That Used Fashion Communication Effectively   Image Courtesy: Canva Remember that ad you saw yesterday? The one with that chic handbag or oh-those must-have pair of… Continue reading Five Success Stories of Brand Visibility via Fashion Communication

Building a Unique Brand Identity with Fashion Communication

Table of contents Understanding Brand Identity in Fashion Elements of Brand Identity Why do we need a brand story? Case Study: Fabindia’s Successful Brand Story Channels of Fashion Communication Building a Unique Brand Identity through Fashion Communication Top 4 Effective Fashion Communication Strategies for Brand Identity Insider’s View: Fashion Communication’s Challenges & Bright Prospects  … Continue reading Building a Unique Brand Identity with Fashion Communication

A Comprehensive Guide to Choosing the Right Fashion Design College

Overview: Embarking on a fashion design career starts with choosing the right college—a decision that can make or break your professional journey. Dive into this comprehensive guide that unravels the intricate process of selecting the perfect fashion design institution. From understanding accreditation to exploring campus life, personal goals, and career preparation, this article offers invaluable… Continue reading A Comprehensive Guide to Choosing the Right Fashion Design College

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