An introduction to Technical Textiles One of India’s oldest industries is the Textile industry. Known for its hand spun fabrics, intricate embroideries and traditional textiles, the textile industry is also amongst the largest employers in the country. One of India’s biggest advantages and strength lies in it being the largest producer of cotton and jute and second largest producer of… Continue reading An introduction to Technical Textiles
Luxury Brand Management: Prospects and Outlook The word ‘luxury’ is used to connote things which are exclusive, elegant and of premium quality. It covers a gamut of products such as automobiles, malls, hotels & motels, restaurants & coffee shops, retail houses and export houses, fashion, watches & jewellery, beauty products and accessories. A salient feature of luxury is its restricted access… Continue reading Luxury Brand Management: Prospects and Outlook
What is Fashion Technology? Technology has permeated virtually every industry in an effort to make processes simpler and more effective. This trend can be attributed to the pursuit of convenience and efficacy. The field of fashion has innovatively exploited technology for automating, customising, and speeding up the fashion space. This has significantly impacted leading things in an effective panel… Continue reading What is Fashion Technology?
WHAT IS VISUAL MERCHANDISING The main aim of every brand that we see in the market is to attract and appeal to its customers. The branding activities such as the brand’s logo, social media handles, story of the brand, and themes are entirely designed to entice the customers to enter their store and make a purchase. Whenever we go… Continue reading WHAT IS VISUAL MERCHANDISING
FDCI Lakme Fashion Week (LFW) 2022 Heading towards Sustainable Fashion The FDCI LFW 2022 brought to the fore the need for joy, the importance of recycling and why sustainability should be at the core of style. It is a historic moment for the devotees of fashion, as after almost 16 years the India Fashion Week, travelled to Mumbai, for a physical format. It was as… Continue reading FDCI Lakme Fashion Week (LFW) 2022 Heading towards Sustainable Fashion
Indian Fashion Industry: Retail & eCommerce The fashion industry has been unreasonably limited to designing and modeling ever since the conceptualization of the idea of fashion. Although the booming awareness around business and management as the step after designing a piece has enabled people to explore further in the domain, the popular narrative continues to jumble the two terms namely, fashion… Continue reading Indian Fashion Industry: Retail & eCommerce
Difference Between Fashion Designer And Fashion Stylists Fashion as a scope is ubiquitous and the number of job opportunities generated with every change in trend provides many windows for people to explore and dwell. In this wide array of chances, there are few prominent fields that many people are attracted to or dedicate their life to. This article will look at fashion… Continue reading Difference Between Fashion Designer And Fashion Stylists
Writing Silhouettes – Evolution of Fashion Writing Fashion writing has been evolving over a period of time, now it has reached a stage, where everyone from an influencer to an editor can’t function without observing how style is not restricted by geographical boundaries and has gone phenomenally global. That’s why you see a revolution in the way we view the world… Continue reading Writing Silhouettes – Evolution of Fashion Writing
Future of Fashion Retail for home-grown brands If current market trends are anything to go by, then the Indian apparel retail market is expected to grow by 21% in the next four years. And if India manages to attain the projected market share of close to 90 billion USD by the end of this year, then it will help the country become… Continue reading Future of Fashion Retail for home-grown brands
Winter Fashion Trends Winter is not far, and it will not be long before winter clothes like overcoats, scarves and jackets become the order of the day. Winter is the best season for going with the fashion trends due to layering, which gives additional room for styling and boots, which are available to complement every winter outfit. Not… Continue reading Winter Fashion Trends