How will Covid-19 alter the communication design landscape in India The COVID-19 pandemic has underscored the significance of communication design as an enabler to informing and educating the global population about the novel coronavirus, inculcating a behavioural change, fostering a sense of community and saving lives. The impact of COVID-19 on communication design can be summarised as an inflection point for the discipline that will… Continue reading How will Covid-19 alter the communication design landscape in India
Importance of content for brand and business Post pandemic too many things changed including consumer behaviour, trends and attitude. Another key component that changed was the value of content creation and distribution and its impact on brands and businesses. Yes, earlier businesses did operate on the premise that content is king but now its reached sovereign state. According to the Consumer Sentiment… Continue reading Importance of content for brand and business
Instagram Trends to be on the Lookout for in 2021 Social media’s growing prevalence in the global community today enables the dispersion of knowledge to a diverse and widespread audience, thereby leaving behind an unmitigated impact if its power is harnessed efficiently. However, a drawback that accompanies its unprecedented usage is that often information gets lost in the plethora of ideas and content that are… Continue reading Instagram Trends to be on the Lookout for in 2021
The Evolution in Graphic Design The term Graphic Design was coined in the year 1922 by typographer William A. Dwiggins to identify this upcoming field. It The term Graphic Design was coined in the year 1922 by typographer William A. Dwiggins to identify this upcoming field. It has a rich and varied history, which has become such an integral part… Continue reading The Evolution in Graphic Design
Building a career in communication design Communication design refers to audio-visual techniques to convey a message to the target audience and inspire them to take the desired action for building brand awareness, boosting sales or widening reach. The penetration of the Internet, the proliferation of social media platforms, and the emergence of various media have provided a fillip to the prospects… Continue reading Building a career in communication design