How Gen Z is transforming the concept of ‘Beauty’

The concept of beauty has expanded, changed, transformed and evolved over the years. Different milieus and socio-cultural landscapes have given rise to varying conceptions and definitions of what the term signifies. While what we consider as ‘attractive’ or pleasing to the eye is subjective and constantly shifting, what it has come to denote today is… Continue reading How Gen Z is transforming the concept of ‘Beauty’

UX vs. UI Design: What is the Difference?

It can be confusing for folks as the two terms UI and UX are sometimes used interchangeably and sometimes incorrectly. If you have ever found yourself wondering the same, “What is UI, What is UX, and What is really the difference between UX design and UI Design?”, this post is here to help you get… Continue reading UX vs. UI Design: What is the Difference?

UI or UX Design: What to Choose?

UI or UX Design: What to Choose? We know that UI Design and UX Design are two big buzz words in the design discipline! In the previous post we demystified the difference between UI vs. UX, in this post we break down the roles of a UI Designer and a UX Designer, to help you… Continue reading UI or UX Design: What to Choose?

The Importance of Communication Design in Contemporary Societies

Communication design refers to the technique of communicating a message via audio-visual tools to convey an intended message effectively to the target audience with an aim to inspire the latter to take the desired action such as making a purchase, referral, etc. Unlike abstract art, wherein there is room for open interpretation, communication design enjoins responsibility upon… Continue reading The Importance of Communication Design in Contemporary Societies

Immersive Design: The Next Big Thing in Visual Communication?

Table of contents What is Immersive Design? How is Immersive Design Different from Communication Design? What makes Immersive Design relevant today in Visual Communication? Examples of Brands Using Immersive Design: Principles of Immersive Design in Visual Communication Where Can I Learn Immersive Design? Career Scope in Immersive Design Popularity and Trends of Immersive Design in… Continue reading Immersive Design: The Next Big Thing in Visual Communication?

What is the Role of a Graphic Designer in Visual Communication?

Table of contents Skills and Tools of a Graphic Designer in Visual Communication Top Technical Skills Needed for Visual Communication Top Soft Skills Needed to Become A Visual Communication Designer General Skills Used by a Visual Communication Designer Step-by-Step Graphic Design Process in Visual Communication Top 10 Specialisations in Graphic Design Visual Communication 7 Ways… Continue reading What is the Role of a Graphic Designer in Visual Communication?

How Can Accessible Visual Communication Design Bridge the Digital Divide?

Table of contents What is the digital divide in visual communication? How can visual communication techniques improve accessibility for people with disabilities? What are the Barriers in Visual Communication?  Design for All: Principles of Accessible Visual Communication Design Role of WCAG Guidelines in Accessible Visual Communication Design:  Tools and Resources for Accessible Visual Communication Design … Continue reading How Can Accessible Visual Communication Design Bridge the Digital Divide?

Building Brandscapes: The Role of Architecture in Branding and Advertising

Table of contents Architecture as a Brand Expression Architecture as an Advertising Platform Architectural Innovation in Advertising Challenges and Opportunities in Branding via Architecture Future Scope of Branding Through Architecture   Image Courtesy: Curbed Architecture and branding are often regarded as two distant disciplines. Architectural design weaves creative structures integrating functionality, aesthetics, and user comfort,… Continue reading Building Brandscapes: The Role of Architecture in Branding and Advertising

The Power of Visual Communication in Shaping Spaces and Experiences

Visual Communication and Its Significance Wayfinding: Navigating Spaces Through Design Signage as a Communicative Element in Architecture Why Is Wayfinding Signage Important? Using Communication Design to Introduce Inclusivity in Architectural Spaces How Can You Implement Accessibility in Visual Communication? Architectural Case Studies Demonstrating Effective Visual Communication The Role of Branding in Visual Communication for Creating… Continue reading The Power of Visual Communication in Shaping Spaces and Experiences

Visual Communication and Its Impact on Society

Table of contents Unpacking Visual Communication Decoding Visual Communication The Psychological Impact of Visual Communication Visual Communication in Advertising and Marketing Visual Communication in Social Media Visual Communication in News and Journalism Visual Communication in Education Visual Communication and Cultural Representation Visual Communication in Politics and Activism What is the Future of Visual Communication? Visual… Continue reading Visual Communication and Its Impact on Society

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