Heritage or Hypermodernity: Unpacking Jaguar’s Rebranding Overview Imagine a luxury car marketing campaign without a single car! That’s exactly how Jaguar surprised the automobile world by replacing their coveted cars with neon-clad models in a digital-first rebellion that drew 160 million views. Let’s explore this daring action: transforming from a British luxury classic to an electric powerhouse with over £100,000 vehicles… Continue reading Heritage or Hypermodernity: Unpacking Jaguar’s Rebranding