Which font should you choose? The eternal debate before any big branding project.

A brief hits your inbox and 3 hours go by just in downloading and trying out new fonts. Another 3 hours go by, and you’re still not happy with the results. Another 3, and you’re attempting to recreate references somebody forwarded you. End result: you’re emotionally drained, your head hurts, and you don’t want to… Continue reading Which font should you choose? The eternal debate before any big branding project.

Designing: Meaning, Importance & History of Designing

Most people understand what design is but they find it difficult to elaborate. It is a struggle to explain what design is because of its elusive nature and scope as broad as the horizon. However, any designer worth their salt is aware that design is more than making things look pretty or facilitating life with… Continue reading Designing: Meaning, Importance & History of Designing

Relationship Between Art, Craft And Design In An Indian Context

Overview: This article delves into the deep relationship between art, craft, and design in Indian culture. It emphasises how these three components interact, with design coming from the intellect, craft from the hands, and art from the emotions. It also explores several Indian examples to demonstrate these themes through Kalamkari fabrics, Madhubani paintings, and miniature artworks.… Continue reading Relationship Between Art, Craft And Design In An Indian Context

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