Importance of content for brand and business Post pandemic too many things changed including consumer behaviour, trends and attitude. Another key component that changed was the value of content creation and distribution and its impact on brands and businesses. Yes, earlier businesses did operate on the premise that content is king but now its reached sovereign state. According to the Consumer Sentiment… Continue reading Importance of content for brand and business
10 career options For Fashion Management graduates What is Fashion Business Management? The ever expanding and dynamic fashion industry certainly has the creative & talented designers at its core but is run and driven by strategic and tactical skills. This is where the significance of the Fashion Management courses comes to light. These courses are crafted to mould the students into fashion… Continue reading 10 career options For Fashion Management graduates
How do the latest trends affect the Business of Fashion? After a turbulent 2020, the Indian economy witnessed a promising start in 2021 until the second wave of coronavirus derailed the swift recovery. However, subsiding cases and revival of business activities augur well for the growth of the fashion industry in 2021. The pandemic has also accelerated certain trends in the business of fashion that… Continue reading How do the latest trends affect the Business of Fashion?
How International Fashion Brands cracked the multimillion dollar Indian Fashion Market As India has expanded and grown to become the sixth-largest fashion market in the world (Vogue Business), it was not surprising that there have been an increasing number of international labels vying to carve a niche for themselves within the lucrative Indian fashion industry. However, there are several factors ranging from the nuances of cultural… Continue reading How International Fashion Brands cracked the multimillion dollar Indian Fashion Market
INTERNATIONAL FASHION AND INDIA India’s textile industry is one of the oldest industries in the Indian economic history, dating back many centuries. Indian fashion has been widely accepted by a global audience, and vice-versa, as we clearly see western fashion being harmonized into the subcontinent. Fashion in India is one of the fastest growing industries with many domestic and… Continue reading INTERNATIONAL FASHION AND INDIA
AYA – “The learnings of nature” Workshop DD Architects conducted their annual design workshop from the 28th of May till 1st of June 2021. This year’s workshop was titled “Aya- The learnings of nature” and was conducted online. The principle idea behind this workshop was to teach attendees to grasp and observe everyday things in their surroundings and try to comprehend with… Continue reading AYA – “The learnings of nature” Workshop
Steps and Factors to consider before starting your clothing line Owning a fashion business requires intensive planning and a well-thought strategy. It goes beyond merely acquiring inventory upfront, displaying and marketing it to sell goods at a profit. Wide margins and a relatively simple business model are the key hallmarks of a clothing line business. As opposed to alternative businesses, clothing line businesses, especially those… Continue reading Steps and Factors to consider before starting your clothing line
Difference between Fashion Design and Textile Design Fashion industry in India was at a market size of 172.3 Billion USD in 2022 and is expected to grow at a compounded annual growth rate of 14.6% from 2023 to 2028. Increasing demand has led people to explore Fashion and Textile Design as a lucrative career option. Today people are looking for all sorts… Continue reading Difference between Fashion Design and Textile Design
What is Fashion Merchandising Table of contents Introduction Scope of fashion merchandising Getting into fashion merchandising Career Opportunities in Fashion Merchandising Future in Fashion Merchandising Source- syte.ai If the world of fashion intrigues you and marketing and business management of fashion interests you, fashion merchandising may be the right career option for you. So, what is fashion merchandising? The… Continue reading What is Fashion Merchandising
Growth of Handloom Industry in India Table of contents Key Growth Drivers Major handloom destinations in India India is a land of rich cultural traditions. The history of the Indian textile industry is as old as antiquity. From textiles of Indus Valley Civilisation to that of the Delhi Sultanate or the Mughal era, each showcases the diversity of Indian tradition.… Continue reading Growth of Handloom Industry in India