7 HOMEGROWN BRANDS THAT STAND FOR ORGANIC COTTON Sustainability, Organic, eco-friendly, conscious wardrobe, ethical and minimal lifestyle, Slow Fashion All these terms have become a regular part of our vocabulary. Due to this paradigm shift that has taken place in the minds of the consumer, brands are also forced to implement these facets in their branding. This is a game-changing step that is… Continue reading 7 HOMEGROWN BRANDS THAT STAND FOR ORGANIC COTTON
Can Material Revolution Make Fashion More Sustainable? ‘Fast fashion’ has become a buzzword in the fashion industry. Consumers across the globe prefer fit, style comfort and affordability over sustainability quotients when purchasing their apparel. ‘What should I wear today?’ This is surely the first question that pops up when you plan to start your day. We get it! You want to choose… Continue reading Can Material Revolution Make Fashion More Sustainable?
Importance of Fashion Business Management in the Industry The rapid growth and recent advancements have forced the fashion industry to adapt and branch out, taking roots in different sectors. One of these is the Business Management Industry. Just like the process of designing fabric is essential to a designer, the nitty-gritty behind the scenes on how to run the brand is important to… Continue reading Importance of Fashion Business Management in the Industry
The Future Of Meta Fashion In India Introduction Nearly six months have passed since Facebook declared it would change its name to Meta and concentrate on the approaching “metaverse” for its future. But what exactly is metaverse? The term “metaverse” is used frequently to refer to the hyper-interactive, artistic digital spaces where people work, play, socialise, and shop. There is a lot… Continue reading The Future Of Meta Fashion In India
Changing Sphere of Visual Merchandising in Fashion & Retail Gone are the days when shopping behaviour was totally based upon 4P’s. Visual Merchandising has become more essential than ever. Considering the constant evolution of the Fashion & Retail industry, Visual Merchandising is the greatest storyteller of fashion and its existence when it comes to brick-and-mortar retail stores spanning from an unorganised sector of fashion… Continue reading Changing Sphere of Visual Merchandising in Fashion & Retail
Types and Importance of Fabric in Fashion Design Overview: This blog explores the various types of fabrics and their role in fashion design, emphasising how fabric selection influences style, function, and comfort. It compares natural and synthetic fibres, woven and knitted fabrics, and regularly used textiles such as chiffon, cotton, and denim, examining their many applications. The article also addresses how fabric selection… Continue reading Types and Importance of Fabric in Fashion Design
IMPORTANCE OF COMMUNICATION IN THE FASHION INDUSTRY As Carrie and Samantha perused an Hermes window display in the classic revolutionary TV show Sex and the City, millions of women the world over were getting their first taste of “Holy Grail of Handbags” – The Birkin Bag Nothing else can better illustrate how luxury products have social and psychological meanings relevant in identity… Continue reading IMPORTANCE OF COMMUNICATION IN THE FASHION INDUSTRY
INTRODUCTION TO FASHION BUSINESS MANAGEMENT – A BEGINNER’S GUIDE Fashion Business Management. Many would have heard the term ‘Fashion design’. Fashion business management is something that is not a common terminology everywhere. So, what exactly is this course about? Let us understand the basics! What is Fashion business management? Fashion as an industry cannot be defined just by the design aspect although that plays… Continue reading INTRODUCTION TO FASHION BUSINESS MANAGEMENT – A BEGINNER’S GUIDE
A brief history of Fashion Runways Gone are the days, when mannequins were used to present fashion creations. They are now replaced with human models. But the purpose remains the same: commercialization of a product. What we see is simply an evolution of the runway in line with the exponentially rising effects of modern consumer culture in the 21st Century. The… Continue reading A brief history of Fashion Runways
7 Handicraft Brands In India Promoting Reviving Indian Crafts Overview: The article showcases seven leading Indian brands revolutionizing traditional handicrafts through contemporary design approaches. From The Indian Ethnic Co.’s handloom clothing to Good Earth’s luxury lifestyle products, these brands blend ancient techniques with modern aesthetics. Each company emphasizes sustainable practices, artisan empowerment, and cultural preservation while making traditional crafts relevant for today’s market, demonstrating… Continue reading 7 Handicraft Brands In India Promoting Reviving Indian Crafts