Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion Table of contents Drivers of the Trickle-Down Effect: How Fashion Communication Shapes Consumer Desire Impact on Mainstream Styles and Consumer Behavior The Evolution of Consumer Aspirations Technological Advancements and the Trickle-Down Effect Challenging the Trickle-Down Paradigm Image Courtesy: https://textilelearner.net/fashion-movement-principles-and-theories/ The film “The Devil Wears Prada” offers a glimpse into the concept of trickle-down theory… Continue reading Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion
Redefining Fashion Photography in the Age of Instagram Table of contents The Dominance of Instagram in the Fashion Landscape Instagram as a Major Platform for Fashion Imagery How is Instagram Influencing Fashion Photography? The Impactful Role of Fashion Influencers on Instagram The Rise of Micro-Influencers and Their Impact on Brand Storytelling Challenges of Instagram-Focused Fashion Photography Eight Examples of Outstanding Instagram Fashion Photography… Continue reading Redefining Fashion Photography in the Age of Instagram
Examining the Rise of Social Media as the New Fashion Narrator Table of contents What is Fashion Communication? Traditional Fashion Communication Channels Social Media Platforms and Fashion Communication Impact of Social Media on Fashion Communication Challenges and Controversies of using Social Media for Fashion Communication Future Trends in Fashion Communication using Social Media Case Studies in Fashion Communication The Way forward in Fashion Communication Remember… Continue reading Examining the Rise of Social Media as the New Fashion Narrator
The Role of Fashion Photography in Building a Brand’s Legacy Table of contents The Power of Visual Communication through Fashion Photography Historical Evolution of Fashion Photography Role of Fashion Photography in Branding Challenges and Ethical Considerations In Fashion Photography Future of Visual Storytelling in Fashion Image Courtesy: CNN One Manhattan night in 1954, a picture made history when Marilyn Monroe’s ivory-white cocktail dress collided… Continue reading The Role of Fashion Photography in Building a Brand’s Legacy
Five Success Stories of Brand Visibility via Fashion Communication Table of contents What is Fashion Communication? Why Brand Visibility Matters? Checklist To Crafting a Powerful Brand Story Checklist to a Effective Fashion Communication Campaign 5 Fashion Success Stories That Used Fashion Communication Effectively Image Courtesy: Canva Remember that ad you saw yesterday? The one with that chic handbag or oh-those must-have pair of… Continue reading Five Success Stories of Brand Visibility via Fashion Communication
Building a Unique Brand Identity with Fashion Communication Table of contents Understanding Brand Identity in Fashion Elements of Brand Identity Why do we need a brand story? Case Study: Fabindia’s Successful Brand Story Channels of Fashion Communication Building a Unique Brand Identity through Fashion Communication Top 4 Effective Fashion Communication Strategies for Brand Identity Insider’s View: Fashion Communication’s Challenges & Bright Prospects … Continue reading Building a Unique Brand Identity with Fashion Communication
Tribal Textiles of Assam: Cotton And Silk Weaving Handlooms Table of contents Traditional Handlooms and Tribal Textiles Cultural Significance of Assamese Tribal Textile Motifs Assamese Attire – The Mekhela Sador Textiles and Dresses of Different Tribes Key Takeaways on Tribal Textiles Of Assam Assam, known for its rich cultural diversity, boasts a vibrant tapestry of traditional textiles that play a pivotal role in… Continue reading Tribal Textiles of Assam: Cotton And Silk Weaving Handlooms
Fashion and Identity: An Exploration of Clothing’s Role in Shaping Personal and Cultural Identities Table of Content: The Connection between Fashion and Personal Identity Cultural Identity and Fashion Fashion and Gender Identity Fashion and Subcultures The Role of Fashion Industry in Identity Formation In Retrospect Fashion has always been a crucial aspect of human existence, influencing the way individuals present themselves to the world and communicate their identities. Clothing… Continue reading Fashion and Identity: An Exploration of Clothing’s Role in Shaping Personal and Cultural Identities
Fashion Design 101: Understanding the Fundamentals of this Creative Discipline Table of Content: What is Fashion Design? Charles Frederick Worth, the first fashion designer ever How to Become a Fashion Designer? Fundamentals of Fashion Designing Fashion Illustration and Technical Drawing What is the future of fashion design? Best Colleges to Pursue a Fashion Design Degree in India Image Courtesy: Beyond Talented Recruitment Fashion is self-expression… Continue reading Fashion Design 101: Understanding the Fundamentals of this Creative Discipline
5 Indian Fashion Designers and Their Luxurious Flagship Stores Five style gurus have opened lush and ambient spaces for loyal devotees of their craft to move away from the sanitised domains of online shopping into Indian craftsmanship embarking on creating immersive retail spaces. “Crowded narrow lanes with balconies jutting out of beautiful old mansions and homes, jostling for space in North Calcutta. Rich in… Continue reading 5 Indian Fashion Designers and Their Luxurious Flagship Stores