
Telegraphindia with Shaaz Ahmed, Associate Professor - IIAD, who gives insights into Communication Design and its scope.

Rich experience of over 20 years in Animation, Design and Storytelling, Shaaz has been an explorer in methods and mediums of visual narratives. As the Founding Director of Mud n Water - a Communication Design Studio, he has produced Animations, Urban Art, Space Design, Ad Films, Short films, Documentaries and Performance Art.
Passionate about academics, he brings on the table a unique blend of industry knowledge and academic expertise, committed to creating an invigorating and energising learning environment. He focuses on expanding the horizons for the learner, constantly steering them towards achieving greater heights.

Summary
- Some colleges conduct entrance exams for admission to Communication Design degree courses, while others admit students based on merit
- Adobe Photoshop, Illustrator by Adobe and InDesign by Adobe are three important tools used by communication designers
Some visuals take your breath away with the way they express a certain message or tell a story. In today’s world, branding, advertising campaigns, book covers, websites and even mobile apps use such visuals to attract the attention of the viewer.
Communication designers use design thinking and the elements of design to strategically plan a brand message.
To read the complete interview please click on the following Telegraph India Feature