Interior Designers: Creating a personal brand with Social Media

Table of Contents:

• Why is it important to create a personal brand?
• Here are 10 ways to create the personal brand of your dreams
• The Key to staying relevant in the Digital Era
• FAQs

Your personal brand reflects your ideologies, your skills, and your expertise in a particular craft. But how does social media add to this? Well, it serves as a platform for boosting collaboration and visibility, thereby helping you connect with like-minded professionals within your fraternity. Building valuable connections is equally essential for an interior designer as it is for a professional from any other industry. Thus, it becomes important to establish a personal brand that not just resonates with your narratives but also caters to the needs of your audience.

Why is it important to create a personal brand?

When it comes to interior designers, it is integral to showcase their designs virtually and expand their network. This can help in bridging the gap between them and their potential clients. Besides, getting onto social media and utilising its myriad trends can help you get to know your audience better and serve them well. All this put together, gives professionals within the interior designing fraternity multiple opportunities to enhance their career growth and grow considerably. But the most important question is, how can you pave your way into curating a striking personal brand? Well, to take you through the process seamlessly, here are some ways that can help you establish a strong digital presence as an interior designer.

Here are 10 ways to create the personal brand of your dreams

1. Raw and real goes a long way

To connect with your audience on a personal level, you need to have an authentic voice for your brand. Let your personality shine through your social media content. Talk about your interests, your journey, and your challenges. Keep your content simple yet engaging. Share concepts that intrigue you. All this will help in articulating a common ground for you and your audience to communicate, thereby enhancing engagement.

2. Share the process

Most people often commit the mistake of putting forward just the fancy outcomes of their hard work. But what can actually work wonders is sharing the process. Yes, you heard that right! Taking your audience through the entire process of formulating your designs will help them be interested in observing how the project eventually takes shape. Besides, it can serve as a great means to keep your clients posted about the updates of their projects in a more creative and fun manner.

3. Channelise your expertise

Jack of all trades, master of none. This is a saying all of us have grown up listening to. Even when it comes to establishing a personal brand as an interior designer, this comes along as a useful tip. Know your expertise and channelise it through powerful actions. For example, you can come up with posts such as “How to choose the artwork that’s a perfect match for your space?”. Such posts help in attracting a larger audience by helping them find interesting solutions and tips associated with interior design.

4. Consistent Posting = Increased Interaction

Consistency is the key when it comes to amping up your social media game. “Out of sight, out of mind” is quite relevant in the entire scenario of curating a digital presence. Thus, posting consistency keeps you and your work in the eyes of your audience at a constant pace. Moreover, this is likely to increase interaction, thereby benefiting your personal brand from a larger perspective.

5. Grow and share your knowledge

Who said social media has to be just about showcasing your projects and personality? Well, it is definitely much more than just that. As an interior designer, you can grow along with your audience by sharing what you’ve learned so far and learning from them. Keep them posted with the latest updates in the fraternity, pick some questions and answer them as per your experiences, talk about the market trends, etc.

6. Connect with like-minded people

Be it LinkedIn, Instagram, or Facebook, all these social media platforms are inundated with people from various industries looking to make a mark for themselves. Connect with interior designers, architects, and other professionals within the AEC industry who share the same ideologies as you. Make it a habit to send invites every week or month along with a personalized message. This can work wonders in growing your network at a faster pace.

7. Intrigue your audience with questions

Don’t know what to share with your followers? Well, why not ask the audience itself? A great way of keeping your audience engaged with your work is by asking them questions. Responses to such questions can help fuel conversations. Moreover, such questions can lead to the coming up of various opportunities, while sparking engagement.

8. Observe the game-changers in your field

If you’re confused as to how to go about creating a relevant personal brand, observe the game-changers within the interior design fraternity. Follow people, and take insights from their work, not just in terms of design but also in social media strategies. You can also reach out to the “influencers” in the interior designing realm and collaborate with them. This can help you reach out to a larger audience and grow your personal brand.

9. Quick polls to grab attention

Social media polls are the easiest way to get to know your audience while boosting engagement. Be it taking feedback or launching a new product line, such polls can help grab attention quickly. You can put up questions based on market research, connect with people more organically, and generate leads, all within the premises of social media polls.

10. Pick tools to accelerate performance

When it comes to using engagement tools for accelerating growth and performance on social media platforms, there are endless options to choose from. For example, reels on Instagram are a raging trend nowadays. Use them while creating relevant content associated with interior design. Besides, you can also opt for social media management tools like Post Planner, Hootsuite, Sendible, and more.

The Key to staying relevant in the Digital Era

By now, we are familiar with how social media can act as a boon for those looking for strategies to make a mark in the industry. Social media is the key to staying relevant in the industry in this era of digital transformation. So what’s keeping you at bay? Adopt these tips and establish the personal brand of your dreams right away!

FAQs

1. Which social media platforms are best for personal branding?

Social media platforms such as LinkedIn, Instagram, and Facebook are the best ones for personal branding.

2. Why is creating a strong digital presence important for interior designers?

Creating a strong digital presence can help interior designers showcase their designs virtually and expand their network, thereby bridging the gap between them and their potential clients.

3. What are some tools that can be used to enhance the social media game for interior designers?

Besides reels on Instagram, social media management tools like Post Planner, Hootsuite, Sendible, and more can be used by interior designers to enhance their social media game.

4. How to grow and maintain your personal brand?

Following are some ways of growing and maintaining your personal brand:

• Raw and real goes a long way
• Share the process
• Channelise your expertise
• Consistent Posting = Increased Interaction
• Grow and share your knowledge
• Connect with like-minded people
• Intrigue your audience with questions
• Observe the game-changers in your field
• Quick polls to grab attention
• Pick tools to accelerate performance

5. What makes a good personal brand?

An authentic voice, consistent engagement, and intriguing insights can form the basis of a good personal brand. "