A Series of Online Masterclass with Industry Experts

The Fashion Business Management department organised a week-long masterclass series with experts from different industries where they shared valuable insights about their professional journey & experience. Members from the Fashion and Retail Industry, the CEO of Select City Walk, WGSN Account Manager, the Digital Marketing Entrepreneur, and many more took part in these master classes. The students in turn shared their experiences from their internship with the industry mentors.

Yogeshwar Sharma, CEO & Executive Director - Select City Walk, introduced students to Retail Management from the perspective of one of the forerunners of the shopping experience (shopping mall) creators of India. Students got insights into Retail Management and Mall Management. He also talked about location strategies while planning a new mall, and how the planning, leasing and execution take place for its retail, food, and experience

Kajol Arora, CEO - The Aurora Creative spoke about Branding and Digital Marketing. The session covered guiding principles of branding with a special focus on how a color scheme and logo design impacts the brand's image. The session was highly interactive and engaging.

Divya Mohan, Account Manager - South Asia WGSN, gave insights into Fashion Forecasting. Her session introduced students to the world of WGSN - how it provides accurate trend directions to various fashion brands all over the world. Students got to understand how much work goes into forecasting and creating customized reports for retailers.

Nitesh Burman, Head of Operations - Afflatus, spoke about the importance of quality in emerging consumer requirements in the apparel industry. Nitesh talked about various elements of quality assurance that are added to the supply chain - pre-production, production and post-production stages of a garment to ensure that it meets customer's quality expectations.