India Today Features Prof. Sunita Konwar’s Views on Social Media’s Impact on Fashion Business Management

India Today featured an article authored by Prof. Sunita Konwar on the ‘Impact of Social Media on Fashion Business Management.’ The story explores the profound influence of social media on the fashion industry, reshaping its landscape in myriad ways. Prof. Konwar underscored the transformative nature of social media, highlighting that fashion brands are adept at harnessing its power to gain a competitive edge in this ever-changing industry. The article underscores the imperative for fashion businesses to not only adapt but also innovate, remaining attuned to the evolving dynamics of social media to thrive in the digital age.

The article can touch upon how these platforms have become pivotal in engaging a global audience, blurring geographical boundaries, and allowing even small designers to gain international recognition.

To read the complete article please click on the below link:
https://www.indiatoday.in/education-today/featurephilia/story/decoding-the-influence-social-medias-impact-on-fashion-business-management-2469012-2023-11-30