The SCOPE OF UI/UX Design in India

Difference Between UI/UX Design

The term UI/UX stands for user interface/user experience design and refers to the practice of designing digital products with a user-first approach. In other words, the point of UI/UX design is to create a product that will be both visually appealing and highly pleasant to interact with. 

A common misconception is that UI and UX come down to the same thing and that they are just one discipline, but that is not entirely true. They are separate disciplines that focus on different aspects of the user’s journey with everything users interact with taking it to mapping, landmarks metaverse.

However, they overlap in many ways and are so closely connected that they compliment all the professions in one way or another.

Let’s take a look at the main differences between UI and UX before moving on to discuss what the UI/UX design process involves and why it matters to anyone interested in transitioning to UI/UX

Do you expect the same experience from a web application today that you expected from web applications a year ago? No,Right? Tomorrow there can be a new experience with a completely groundbreaking technology.

We are constantly moving forward in time with the expectations of users asking for simpler, easier and faster digital experience, convenience being the keyword.  .

Growth of online Businesses in India 2021-2022

India stands at the 20th spot among the top 100 countries that have been ranked in the Global Startup Ecosystem Index 2021 by Startup Blink. There are more than 10 lac jobs in UX design across the country. These are across major organisations and startups. UX designers are employed in all industries.

As we scout more into the Indian design world,we see an emergence of hundreds of multinational companies headquartered in India,  with UI, UX Design departments as a part of their core structure.

81 Indian companies entered the list of unicorn start-ups just in the year 2021. If these figures brighten your eyes with dreams of opportunity and growth pathway you should understand that this is just the tip of the iceberg and India is just warming up. The expected growth in the online world is not a linear one but we are looking at an exponential buzz and speed that has never been foreseen in any sector. Any graph predicting the growth of online business ventures in India for the next 5 years will be broken by the actual on-ground numbers that could be way higher than the predictions.

List of few startups investing in UI/UX

According to a US-INDIA magazine (SiliconIndia), a list of a few startups and upcoming giants in India that are aggressively investing in UI/UX to experience the best technology with a focus on the applications user interface and user experience design are as follows:

• UNIQLO - (Plans to launch e-commerce in India)
• YUJ Designs
• CLARITIZ INNOVATION
• Spread Design and Innovation pvt ltd
• 17Seven

India as a country, has started to benefit from user experience and having a great customer journey. Retail giants like Shoppers Stop and Fabindia with a pan India footprint also have fully functional ecommerce set-ups. These huge brick and mortar stores have already set the precedent for all businesses big or small that in today’s age one cannot function without an online presence. And thus every individual business requires a UX designer to create and nurture their digital personality.

5 Indian Brands with Interesting and Easy User Interface :

• NYKAA                (An Indian e-commerce Company)
• HUNGERBOX     (India’s number one FoodTech Company)
• CAREER ANNA  (An Interest based Learning Network)
• CULT.FIT             (cult.fit is the platform to power healthy lifestyle and holistic cure across fitness, mental well-being)
• Toppr                   (India's leading after-school learning app)

Who can become a User Experience Designer?

•  Anyone who has the sensitivity to understand consumer/user behaviour and finds joy in simplifying design navigation for digital spaces i.e. websites, apps, shopping apps, service apps,entertainment or movie streaming platforms etc.

• Please take the plunge and take the course in UI &/or UX as the job opportunities are endless and a huge gap exists in the demand to supply ratio of good quality User Experience Designers.

• Designers and entrepreneurs who want to build their online persona as an extension of their already existing strong identities can also learn the nuances of UI &/or UX Designs.

Explore: User experience (UX) designer Job

Skills for a UI and UX Designer include:

• UI/UX design requires creative thinking and a sense of design - skills that many creative professionals already possess.
• Knowledge of visual design language can greatly assist usability by drawing the user’s attention to the right place on a web page.
• As a UI/UX Designer, you aren’t solely responsible for the product’s development, but the ability to lead, coordinate, and understand its scalability across multi-platform applications like web, phone and mobile app in a more efficient product development process for all.
• UI/UX Designers need to be able to articulate ideas, listen to feedback and read consumer movement patterns.

A UI/UX design is one of the most in-demand careers in the creative Industry right now. For example, it means gaining familiarity with UI/UX tools such as Adobe Creative Suite.

Softwares a UI/UX Designer uses:

• InVision Studio
• Axure
• Craft
• Proto.io
• Adobe XD
• Marvel
• Figma

Interest area for someone seeking to take a UI UX Course

Creativity - One must have a creative mind along with an ability to understand visual language.

Tech Savvy - One must possess good computer knowledge utilising computer logic and other software-related skills. As a UX/UI designer it is good to have a basic know-how on what technical constraints are.

Human Psychology - One must have an understanding of human behaviour; after all, understanding the interaction between a person and an app requires knowledge of both sides.

Science Enthusiast - One should be able to use the art and science of designing a web/app with better accessibility and usability enabling the user to have a more pleasant experience.

Front End Coding - By having a grasp over front end coding, one can implement great design and awesome UI elements in a live app/website.

Research : ​​research is an important part of UX/UI and if one has an interest in research it can be hugely beneficial

According to an IndiaTimes report, UI/UX Designer salary in India ranges between ₹ 2.0 Lakhs to ₹ 15.5 Lakhs with an average annual salary of ₹ 5.6 Lakhs which also increases with experience.

An extraordinary career awaits you if you can develop a knack for visual design, psychology of human-computer interaction, web design then UI/UX designing can be a lucrative career option for you. Something new is coming up in IT every day. Organisations are investing in UI/UX design considering the digitised and technology driven world. And there’s ever-lasting demand for User experience and User Interface designers.

User experience design is becoming an increasingly important part of many organisations’ strategies, which might explain why so many UX agencies, firms and platforms have been acquired in recent years and why UX designer salaries far surpass that of the national average. Hence the scope for professionals in this field is immense and this is one of the most future-proof, lucrative and rewarding career choices you can have.