What is Fashion Styling

Table of contents

• What is fashion styling?
• Versatility in the fashion styling field
• Freelancing in fashion styling
• Fashion styling shoots, commercials, Virtual consultancy and Wardrobe designing
• Online fashion styling services
• Celebrity stylists in India

What is fashion styling?

Fashion is a vast and diverse industry. Every job profile or designation works in coordination with one another and is also dependent on each other. Fashion styling is a professional way of putting clothes, and accessories and styling them in such a way that is visually and aesthetically pleasing, and that is suited to a particular situation and a particular individual.

Versatility in the fashion styling field

What does a stylist actually do? This is a question that many ask and enquire about. Let us understand their job description in a much more informal way so that it is easier to connect and understand. A stylist typically has multiple job forte. But first, it is all about giving a visual story or message with the help of garments. They attend fashion shows, and runways and try to understand what kind of colours, and silhouettes are in trend right now. And the most important thing is, stylists don't design garments, they just put them together and style them in the next possible way. They are into the consultation of fashion and suggest to their clients what to wear depending upon their, likes and dislikes, occasion, preferences, comfort, season, color combinations, etc.

Every time you see a celebrity dressed in their absolute best for an interview, movie premiere, red carpet event, etc., it is important to understand that the look is designed by a designer, who provides and has the necessary garment, but it is the stylist, who decides which piece is going to be worn by the celebrity. Every celebrity or famous personality has their own personal stylist.

A fashion stylist can be connected to or be a part of a fashion organization. Otherwise, you will notice that there are many who are into the freelancing business, which we will get to in the coming blog sections.

They are also closely associated with the movie industry. A stylist is very very important to style the looks of people who are starring in the movie, as per the vision of the director. It is a tedious process and not a relaxing one in any way because of the sheer responsibility that one has to handle and give the best possible inputs. Movies can be a multi-crore project, so there will be a separate section for clothing, which should be taken care of by the hired stylist.

When we use the term fashion, people always just think about clothes and nothing else. Accessories are also a part of fashion. Footwear, sunglasses, bags, wallets/purses, everything adds to the look and creates the necessary emphasis on the outfit.

Another big portfolio that comes under the territory of fashion stylists is assisting fashion brand buyers in coming up with a new collection and ordering pieces from suppliers accordingly.

There are personal shoppers, who assist you in buying clothes and accessories. They style the entire ensemble for their clients and change their entire wardrobes as well.

Freelancing in fashion styling

Everyone wants to start their own business and be an entrepreneur. So, the general trend is after completing one’s education, people do internships for some time and start their own freelance businesses. They work with clients closely and help them with their queries and requirements. They are not a part of any fashion brand, and they work on their own.

There are different types of services that one can offer.

There are quite a lot of benefits that one can reap from doing freelance styling. The first thing is you can get to make your own decisions. You dont have to report to anyone, you can have your own work objective and time schedule and depending on that you work with your clients. There can be premium services for HNI clients, and nominal and general service for people who want basic consultation. You can also establish collaborations with fashion brands and have tie-ups with them in terms of providing you garments and accessories.

You can collaborate with your peers and start this brand on your own if that's what you like. Social media is the biggest asset that a business can have these days. Website is optional during the beginning stages of business, but if you have the resources and time, then you can very well come up with a website also.

One tip that I would personally recommend is to be a good content creator. Every influencer, every stylist has solid content in their social media pages. They make good use of tools such as videos, blogs, articles, vlogs, insta reels, etc to tell their story and portray their work to their audience.

Fashion styling shoots, commercials, Virtual consultancy and Wardrobe designing

Visual display or visual appeal is important not only for a brick and mortar store. E-commerce websites are booming to such an extent that the brands have no physical presence, only they have websites. Why I’m mentioning this here is, even the website's product monologue should look attractive and appealing so that there is a lot of traffic and engagement for the website. This is where again, a stylist comes in.

Every e-commerce website has to conduct shoots and commercials for marketing their products and services. For this a stylist is the need of the hour because they know how to set pieces right and make the outfit look attractive. Now again, it's not all about the garment, Hair and Makeup will also be coordinated along with the outfit to make the entire ensemble look elegant and balanced.

Magazines also hire stylists as a part of their brands. Celebrities often have a stylist by their side throughout the shoot. The entire monologue will be prepared with different outfits and different styling. All the things will be pre-planned with the senior ops of the magazine and with the stylists. Music commercials and advertisements that you often see on television, are also done with the help of a stylist for the outfit part.

There are different job opportunities and creative fields opening up in the last decade, especially when it comes to fashion. Virtual consultations and wardrobe styling also enables people to digitally connect with a stylist and change their entire wardrobe into something effective, efficient, and more stylish than ever before!

Online fashion styling services

There are many stylists who have their services established on their online website. For example, there is this global brand called Nordstrom, which has their own styling services online. There are certain questions prepared and the user has to fill in the answers. The questions are basically to understand the target client who wants a styling service. And based on the answers, there will be an automatic generated answer/styling tip for the customer. They call this the NORDSTROM DIGITAL STYLING. The customers can also book appointments with stylists of their choice and also request style boards for the kind of look that they are looking for.

This is an advancement made possible by technologies and AI (Artificial Intelligence). While this can lack the personal touch that a stylist can offer in physical presence, there is always a need and that need if it's being fulfilled online, then it ought to be good for large masses of people because they don't have to travel to get their outfits sorted for them.

Celebrity stylists in India

Celebrities are always dressed at their absolute best. The garments, their character, everything syncs and works together in a seamless way. Here, we will look at some of the most famous Bollywood stylists who styles Bollywood celebrities all the time.

MOHIT RAI -

Mohit Rai constantly is in touch with the likes of Kareena Kapoor, Janhvi Kapoor. With Janhvi kapoor, they have also developed a signature millennial look as well. Even Priyanka Chopra, Sonam Kapoor have taken styling tips from Mohit Rai!

Mohit’s COLLECTION STYLING

TANYA GHAVRI -

Tanya also has a big list of celebrity collaborations behind her name. It is quite evident that her work is simply superb, looking at the outfits and how she has styled celebrities such as Sara Ali Khan, Katrina Kaif, Bhumi Pednekar.

TANYA STYLING KAREENA KAPOOR

LAKSHMI LEHR -

She is also a personal shopper and a stylist as well. She has taken part in various events. She has styled celebrities for campaigns. Few of the celebrities that she is associated with are Kareena Kapoor, Hrithik Roshan for campaign shoots styling. She is also associated with younger bollywood actresses such as Ananya Pandey, Kiara Advani, Alia Bhatt, etc.

LAKSHMI LEHR IN PEACOCK MAGAZINE

Endnotes

The digital world has transcended the physical plane in a certain way. By this what I mean is, now all the stylists and their work is easily accessible and available all the time, all over the world, with the help internet and social media advancements. We can constantly get inspirations and guide points with the help of these influencers and stylists who are constantly into content creation. This is the best and the most easiest way to know whats in trend right now.

Styling requires lots of skills such as attention to detail, visualization, outfit coordination, etc. It is of paramount importance to master these skills so that when you enter into this industry, you can use these skills to get the necessary output that you wish to have!