Why can communication Design not be ignored?

To break the visual clutter, every piece of communication design should have clarity of form and content and a deep understanding of its target audience, writes Shaaz Ahmed, associate professor, Communication Design, IIAD

3 Communication design is the process of successfully delivering a message to a target audience using multiple media of audio and visual resources to motivate them to act on the desired action, such as spreading awareness about an issue or product, making an informed decision, or instilling an attitude. Unlike Art that is subjective as an individual expression and allows for interpretation, communication design requires the designer to strategically engage the spectator via creative narrative to establish a link between the artwork and the viewer. As a result, the responsibility of the communication designer extends beyond generating attractive visuals to utilising the power of design methodology and strategy to transmit a clear, crisp message.

All societies develop, evolve, and transform within a permanent flow of information exchange. The urban environment, the public transportation system, and media ecology are vital sources of information that both express and build a culture in myriad ways. For instance, advertising seeds cultural models of behaviour and appearance, and in turn promotes lifestyles, choices, and cultural values. As can be seen, design as a profession has great responsibilities. The aim of communication design is to affect the behaviour, knowledge and attitudes of people, something that occurs after the communication takes place. Visual communication design variously reflects how social roles get defined, how a cultural language is constructed within society. Professionals in this discipline have successfully meshed the traditional design skills with the new-age technological tools to propose truly unique and innovative solutions to usher in a design-backed ecosystem.

Here’s the article published on Education Times by Shaaz Ahmed, associate professor, Communication Design, IIAD

about “Why communication design can not be ignored?”

To read the complete article please click on the below link 
https://www.educationtimes.com/article/65781403/89220918